New Member

Dubit are delighted to welcome a new member to our research team. Pete Robinson has joined us as Head of Quantitative Research. Pete has penned a short introduction to himself:

"After doing a tour of Northern research agencies, Nunwood, Quaestor and Zussi, I have now signed up to Dubit. I have worked across a variety of sectors but specialised in financial clients for the last two years (I am in no way culpable for the mess that I have left behind me).

With over 7 years research experience, I have used most traditional methodologies but am always open to different and challenging approaches, a key reason for my interest in the opportunity to work with everyone here.

I am a quantitative researcher by trade but often find myself advocating qualitative approaches, partially because it is interesting but also because I am a keen advocate of debating opinions and not always yielding to the confidence of a robust statistic, although it does of course have its place."

Consumer Privacy and Online Marketing

Dubit have been invited to speak in Brussels at the first multi-stakeholder forum bringing together all stakeholders with an interest in online marketing and consumer privacy.

The digital world has the ability to influence to a greater extent consumers' decisions. Because children and young people are more sensitive to peer-pressure and do not have adult-like understanding, they may therefore be unable to critically judge and react to marketing. In addition, we are confronted with a "privacy paradox": while young people do care about the protection of their privacy, they do not take steps to protect themselves.

The forum is being hosted by BEUC, the European Consumers' Organisation and is on the 12th November.

Peer to Peer Research

Dubit have been retained by NHS Sheffield to run an exploratory research project about school meals and healthy eating.

This exciting piece of work will involve teaching and facilitating 12 and 13 year olds to research their friends, peers, parents and school staff across schools in Sheffield.

The research will be used to inform a social marketing campaign to affect behaviour change to:

• Increase uptake of free school meals
• Encourage school children to choose to stay at school at lunchtime
• Help parents to see school meals as the positive choice and influence their children to take school meals
• Encourage schools to promote school meals and support them to make school an attractive place for lunchtime

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