The only monthly tracking of advertising recall with young people

Q: Which of the following online advertisements do you remember seeing recently?

12-17 Year Olds Total Male Female
O2 Sims 77% 72% 83%
T-Mobile 71% 63% 79%
Free Sky+ Box 62% 57% 68%
3 45% 46% 45%
Pepsi Max 31% 34% 29%
O2 - VISA card 30% 32% 29%
Virgin Media / ESPN 30% 30% 31%
LG GD900 Crystal 20% 19% 22%
Coca Cola 13% 12% 14%
Lucazade 8% 10% 6%


Campaign watch was conducted from 1st - 6th of September by Dubit research among 500 7-17 year olds as part of its ongoing tracking of media consumption habits. For details contact John Prorok at John.Prorok@dubitlimited.com (0113 394 934).

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