The only monthly tracking of advertising recall with young people

Q: Which of the following TV advertisements do you remember seeing recently?*

12-17 Year Olds Total Male Female
Comparethemarket.com 83% 83% 83%
T-mobile 78% 75% 77%
Lynx - Fish Man 75% 77% 73%
Apple - iPhone 3GS 71% 77% 66%
Head & Shoulders 68% 68% 68%
Think! - Drug Driving - Eyes 61% 57% 65%
BT Vision 60% 59% 62%
McDonald's - Coke Glasses Are Back 60% 59% 60%
The Final Destination 53% 50% 56%
Inglourious Basterds 47% 51% 44%
Pot Noodle 46% 54% 39%
Direct Gov - Exam Results 46% 54% 39%
Clarks - Back To School 42% 37% 48%
Sky+ HD - Jose Mourinho 40% 52% 28%
Calvin Harris 39% 35% 42%
Coca-Cola - Hello You 34% 29% 40%

Campaign watch was conducted from 1st - 6th of September by Dubit research among 500 7-17 year olds as part of its ongoing tracking of media consumption habits. For details contact John Prorok at John.Prorok@dubitlimited.com (0113 394 934).

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