Dubit joins in the fun during fresher’s week to help promote Lynx Sharp Focus and our family panel gets Mums involved in a new campaign for CBBC programme Chuggington.

Lynx

The Lynx team swung into action on the 1st October with a brand ambassador campaign involving Colleges and Universities all over the UK. Dubit have recruited 100 University students and 50 College Students to represent and promote the new ‘Sharp Focus’ range.

They will be equipped with hundreds of see through poster tubes, each containing a ‘magic eye’ poster and a can of Lynx deodorant. Each one will be handed out to lucky students on the search for a good freebie! Students will also be made aware of the Lynx range by the mass online reach achieved by the brand ambassadors. Expect Facebook groups, Bebo Skins, unlimited emails and lots of message boards.

The ‘Sharp Focus’ range is part of a wider campaign from Lynx that encourages guys to ‘focus’ on their pulling technique – also endorsed by the lovely, Keeley Hazel.

Chuggington on CBBC

Dubit has have won an exciting piece of work to promote a new children's TV programme called Chuggington, currently showing weekday mornings on BBC.

 The online campaign will seek out and engage with mums who are proactively concerned with identifying high quality viewing for their children.The campaign will shun more traditional online activity and will focus on the use Word of Mouth and Social Media channels.

This will include the use of aspirational mums from Dubit's parents panel who will be invited to become Brand Ambassadors. They will introduce the brand to their friends and communities, as well as developing relationships with bloggers and influencers on key parenting sites.

"We have been impressed with Dubit’s forward thinking and comprehensive understanding of the state of online marketing today. They don’t just offer the "same-old" proposal." Joi Podgorny, VP Interactive Development, Lodorum.

Return To Newsletter