The only monthly tracking of advertising recall with young people

Q: Which of the following online advertisements do you remember seeing recently?

7-11 Year Olds	Total	Male	Female
Night at the Museum 2	49%	54%	43%
Ben 10	46%	56%	36%
Spongebob	46%	46%	46%
Gardening Mama	43%	39%	47%
Coraline	39%	40%	38%
Skechers	39%	40%	38%
Kid vs Kat Wii Fit	36%	36%	36%
Tales of the Road	36%	36%	36%
Disneyland	31%	24%	38%
Xbox - Party Mansion	30%	37%	24%

12-17 Year Olds	Total	Male	Female
O2 Sims	75%	69%	81%
T-Mobile Sims	72%	6%	79%
Orange Sony Ericsson C510	59%	44%	73%
Virgin - Addict PAYG	57%	53%	62%
The Army	49%	46%	52%
Lynx Bullet	38%	42%	34%
EMA	32%	30%	33%
Night at the Museum 2	31%	30%	33%
Knock them all out - Police	17%	16%	17%
None	8%	10%	6%
Lacoste	6%	8%	5%

Campaign watch was conducted from 27^th - 29^th of May by Dubit research among 500 7-17 year olds as part of its ongoing tracking of media consumption habits. For details contact John Prorok at John.Prorok@dubitlimited.com (0113 394 934).

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