The only monthly tracking of advertising recall with young people

Q: Which of the following TV advertisements do you remember seeing recently?*

7-11 Year Olds Total Male Female
Change4life 77% 79% 75%
Cadbury's Dairy Milk 76% 77% 75%
Coraline 68% 73% 63%
Nintendo DSI 62% 68% 54%
Coco Pops 61% 69% 54%
Night at the Museum 2 61% 71% 51%
T-Mobile 60% 63% 57%
Now 72 57% 61% 53%
Aero - Feel the bubbles 56% 63% 48%
Coca Cola - Duffy 54% 53% 56%
McDonald's - Chicken Legend 48% 51% 45%
Star Trek 46% 61% 31%
Milkybar 43% 44% 41%
KFC - Paninis 39% 46% 31%
Legoland - Kingdom of the Pharaohs 37% 49% 26%
Fanta - Simply 37% 41% 34%
12-17 Year Olds Total Male Female
Comparethemarket.com 91% 89% 93%
Cadbury's Dairy Milk 77% 80% 74%
T-mobile 75% 71% 80%
Coca Cola - with Duffy 71% 60% 83%
The Army - Start Thinking Soldier 67% 73% 61%
Home Office - Don't Advertise to Burglars 61% 58% 63%
Angels & Demons 59% 55% 63%
Coke Zero - The Impossible Made Possible 56% 60% 51%
Star Trek 52% 56% 48%
McDonald's - Chicken Legend 50% 47% 53%
Boots No 7 48% 38% 59%
KFC - Paninis 45% 42% 48%
Clean & Clear - Shine Control 43% 29% 58%
Dr Pepper 43% 42% 44%
Right Guard 41% 42% 40%
LG Arena 34% 36% 32%

Campaign watch was conducted from 27th - 29th of May by Dubit research among 500 7-17 year olds as part of its ongoing tracking of media consumption habits. For details contact John Prorok at John.Prorok@dubitlimited.com (0113 394 934).

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